Can Instagram help establish your brand? Insights you must know

If you use Instagram, you understand the thrill of scrolling through some million posts before realizing that you have spent almost an entire evening. Now while that might not be a healthy behavior for you, it can turn into a lucrative opportunity for your business and brand. Traditional branding methods still work but as we transform into a digital world, having people talk about your brand on social media is not just an option anymore.

Instagram marketing is fairly easy but with a few specific insights into user behavior and tricks about making noise about your brand, you can get more people to follow you, in other words, potential clients.

Here’s what you need to know about Instagram promotions that can help establish your brand.

Set your Instagram goals

Start with asking the important questions. What products or services are you offering? Who is your target crowd? How often should you post to make a mark on your followers? These questions will help you set your expectations for Instagram marketing.

Switch to a business account

Instagram’s business account feature helps increase your brand visibility and makes it easier to appear on the Instagram explore page. It also gives you access to Instagram insights to analyze your performance and make improvements as required. You can get access to detailed insights on which posts are reaching people organically or through hashtags, and more.

Use hashtags

Hashtags are crucial to increase your reach and gain followers. Apart from the popular hashtags, it’s advisable to create a few brand hashtags to help your customers find you easily.

Enable shopping through your Instagram account

Once you create a substantial audience on Instagram, it is only wise to redirect them to your online shop. Create shoppable Instagram feeds with price tags and links to your products.

Be active

You may have millions of followers on Instagram and yet they will not choose to engage with your brand or buy from you if you do not post regularly. Be active with your posts, engage with users and clients through comments, address grievances or direct them to where they can find answers to their questions. Follow other brands and post positive comments to make an impression and persuade them to return the favor.

Use the Instagram marketing campaigns wisely

Instagram allows you to create marketing campaigns for your best-selling products. You can choose from various marketing strategies like giveaway contests, user-generated content campaigns, collaborative campaigns with sponsors, and more.

Need more ideas to promote your brand on Instagram? Connect with the experts at Digital Victors.