It’s 2022 and yet another year when the COVID-19 pandemic continues to wreak havoc and disrupt the world, especially the business world. As consumer behavior continues to shift with the pandemic, business owners must keep reworking on their marketing strategies to keep things interesting for their consumers. Great offers, a clear brand message, and unique advertising tactics will be the factors that will set you apart from the rest.
One of the major focus areas for businesses in the new normal is Google Ads. Purchasing behavior will continue to evolve in the next few years and consumers will continue to use technology in new ways to find products and services. In these times of uncertainty, Google has announced its priorities for 2022 and ways Google Ads can help you reach your consumers across the globe.
Here’s all you need to know about Google ads in 2022.
Contents
Top priorities in 2022
Google Ad’s Vice President and General Manager of Google Ads, Jerry Dischler, explained how changes in consumer behavior bring both challenges and opportunities. The top three priorities for Google Ads in 2022 include automation, measurement, and privacy.
Innovation with automation
As automation continues to dominate the technology world, Google is stressing the use of Performance Max and Discovery campaigns and making them easy to use. Both types of campaigns emphasize the need to reach as many users as possible with a single campaign. The benefits of using these types of campaigns include:
- Simplicity of campaign management (less campaigns)
- Multi-channel reach
- Highly visual, exciting, and personalized ad experiences
- Incremental conversions
Google’s Video action campaigns and Smart Display campaigns have been found to unlock growth for businesses around the globe, especially for search campaigns.
Meaningful measurements
Measurement is always a challenge for most advertisers. Google aims to deliver meaningful data and results to support your marketing efforts. The new solutions include:
These solutions will help you not only respect your consumer’s privacy but also measure the impact of your ads.
Respecting consumer privacy
As people continue to use technology to connect with businesses, user privacy and control are now a priority for consumers. Google intends to help you build and cultivate relationships with your consumers while keeping their data safe and maintaining a certain level of anonymity. Google’s privacy playbook highlights the ways you can respect your consumers’ privacy.
- Keeping your ads relevant
- Building direct relationships with your potential clients and capturing first-party data
- Ensuring measurement is meaningful and relevant
Capturing first-party data is important as it helps you attribute a final sale to its original touchpoint so you can build memorable and manageable relationships with your consumers.
Find out more about Google Ads and ads in 2022 from the experts at Digital Victors. Ask us a question and we’ll get back to you with the right information.
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