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What are the main KPI of digital marketing?
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs. In general for Email MarkeRead more
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs.
In general for Email Marketing: CTR, Open rates, Cost/Conversion, Clicks, Bounce rate, Unsubscribe rate are the main KPIs.
For SEO/SEM: Users, New users, Goal Conversions, CTR, Bounce rate, Avg. sessions etc are main KPIs
See lessWhat is AI package in Responsys?
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized. Responsys AI Package includes: Intelligent Switch Send Time Optimization (STO) Customer LRead more
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized.
Responsys AI Package includes:
- Intelligent Switch
- Send Time Optimization (STO)
- Customer Lifetime Value (CLV)
- Subject line predictions
- Fatigue Analysis
- Intelligent Audience Selector
See lessIs Off-page SEO still works?
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
See lessHow to do remarketing in Google Ads?
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. This video will give you an idea of how you can create a remarketing cRead more
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps.
This video will give you an idea of how you can create a remarketing campaign using Google Ads https://www.youtube.com/watch?v=DmyhreJS37Y
See lessWho are new users in GA
But the biggest catch in Google analytics is, incase you have 200 visitors today and 300 visitors yesterday, then you can't just add 200+300 to get total users. GA will analyse the visitors and calculates the total users.
But the biggest catch in Google analytics is, incase you have 200 visitors today and 300 visitors yesterday, then you can’t just add 200+300 to get total users. GA will analyse the visitors and calculates the total users.
See lessIs SEO is dead?
No. SEO is still very much alive. Businesses still spend money and resources to work on their website SEO. It is a continuous process which can't be ignored. Main objective of the SEO is to give user friendly website, relevant content to the quyries.
No. SEO is still very much alive. Businesses still spend money and resources to work on their website SEO. It is a continuous process which can’t be ignored.
Main objective of the SEO is to give user friendly website, relevant content to the quyries.
See lessWhat is Sales enablement?
Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.
Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.
See lessHow do you generate leads from Inside sales?
There are many ways to generate a lead from inside sales. It depends on company to company and product to product. Cold calling Direct email LinkedIn Direct Mails These 3 methods are widely used strategy for inside sales.
There are many ways to generate a lead from inside sales. It depends on company to company and product to product.
These 3 methods are widely used strategy for inside sales.
See lessWhich is the best Marketing Automation tool for B2B?
There are many B2B tools in the market they are Pardot, Marketo, Eloqua, Hubspot etc,. But my personal preference is Marketo, because it is very user-friendly tool compared with others.
There are many B2B tools in the market they are Pardot, Marketo, Eloqua, Hubspot etc,. But my personal preference is Marketo, because it is very user-friendly tool compared with others.
See lessWhat is the difference between Oracle Eloqua and Oracle Responsys?
Oracle Marketing automation tools are very difficult to use. Responsys can't be handled by a Marketer alone, you need a technical resource to handle that tool. Marketers life is difficult with Responsys. But Eloqua is somewhat better tool than Responsys. Responsys used for B2C marketing. Eloqua forRead more
Oracle Marketing automation tools are very difficult to use. Responsys can’t be handled by a Marketer alone, you need a technical resource to handle that tool. Marketers life is difficult with Responsys. But Eloqua is somewhat better tool than Responsys.
Responsys used for B2C marketing. Eloqua for B2B marketing.
See less