Home/Digital Marketing
  1. Asked: March 5, 2022In:

    What are the main KPI of digital marketing?

    Sunil Kumar Moderator

    KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs. In general for Email MarkeRead more

    KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs.

    In general for Email Marketing: CTR, Open rates, Cost/Conversion, Clicks, Bounce rate, Unsubscribe rate are the main KPIs.

    For SEO/SEM: Users, New users, Goal Conversions, CTR, Bounce rate, Avg. sessions etc are main KPIs

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  2. Asked: January 9, 2022In:

    Types of Digital Marketing?

    Pragati Moderator

    There are many types or methods which falls under Digital marketing, they are: SEO (Search Engine Optimization) Search Engine Marketing (SEM) Social Media Marketing (SMM) Content Marketing Email Marketing Video Marketing Affiliate Marketing Ad Operations Programmatic Marketing, etc..  

    There are many types or methods which falls under Digital marketing, they are:

    SEO (Search Engine Optimization)

    Search Engine Marketing (SEM)

    Social Media Marketing (SMM)

    Content Marketing

    Email Marketing

    Video Marketing

    Affiliate Marketing

    Ad Operations

    Programmatic Marketing, etc..

     

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  3. Asked: February 3, 2022In:

    What are the 4 P’s of digital marketing?

    Pragati Moderator

    The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strRead more

    The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strategy. Click on the below link to read more https://www.lessonsatstartup.com/what-is-4ps-of-digital-marketing/ 

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