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What is Throw and catch feature in Responsys? How does it work?
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs. For example: You have sent an email that had 3 categories, men, women, and kids. If someoRead more
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs.
For example: You have sent an email that had 3 categories, men, women, and kids. If someone clicks on Men’s link, next time he will receive men’s related emails. You have another program that is specifically targeting the Men’s section, this can be done by using Throw & Catch feature.
See lessWhat is Holdout Group in Responsys?
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign. The comparison data is available in the Holdout group CED feRead more
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign.
The comparison data is available in the Holdout group CED feed.
Use this activity as a path for an allocation switch, where you specify the percentage of the audience that should not receive a campaign. Example Program:
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