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What is Holdout Group in Responsys?

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What is Holdout Group in Responsys?

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  1. Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign.

    The comparison data is available in the Holdout group CED feed.

    Holdout group Responsys

     

    Use this activity as a path for an allocation switch, where you specify the percentage of the audience that should not receive a campaign. Example Program:

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