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What are the main KPI of digital marketing?
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs. In general for Email MarkeRead more
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs.
In general for Email Marketing: CTR, Open rates, Cost/Conversion, Clicks, Bounce rate, Unsubscribe rate are the main KPIs.
For SEO/SEM: Users, New users, Goal Conversions, CTR, Bounce rate, Avg. sessions etc are main KPIs
See lessWhat is AI package in Responsys?
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized. Responsys AI Package includes: Intelligent Switch Send Time Optimization (STO) Customer LRead more
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized.
Responsys AI Package includes:
- Intelligent Switch
- Send Time Optimization (STO)
- Customer Lifetime Value (CLV)
- Subject line predictions
- Fatigue Analysis
- Intelligent Audience Selector
See lessIs Off-page SEO still works?
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
See lessHow to do remarketing in Google Ads?
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. This video will give you an idea of how you can create a remarketing cRead more
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps.
This video will give you an idea of how you can create a remarketing campaign using Google Ads https://www.youtube.com/watch?v=DmyhreJS37Y
See less