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Push notifications are messages that can be sent directly to a user’s mobile device. They can appear on a lock screen or in the top section of a mobile device and web browser.
There are 2 types of push notifications:
Mobile Push and Web Push
For Mobile push: An app publisher can only send a push notification if the user has their app installed.
For web push: Website’s can only send push notifications.
There are many Marketing automation tools gives these features to businesses to send push notifications. Major players are: