How to Increase Website Engagement in the New Normal

The COVID-19 pandemic in 2020 changed the world as we knew it and pushed us into a new normal almost overnight. Businesses moved to the online mode and consumer behavior changed perhaps permanently. According to a Forrester survey, only 16% of the people who took the survey said they will revert to a pre-pandemic sense of normalcy after the pandemic subsides while 75% of people said that the pandemic will lead to long-term changes in preferences and behaviors.

Whichever is the case, online shopping and digital businesses are here to stay. This also means you will have to find new ways to engage your consumers and potential consumers to keep them interested and loyal to your brand.

So, how to increase your website engagement in the new normal? Let us give you a few pointers.

Understand your visitors and potential customers

Before your start strategizing to keep your visitors engaged, it’s imperative to first learn who are your visitors. Use analytics and data to find out who is visiting your site, from where, points of interaction on your website, how they behave, and how has the behavior changed after the pandemic. Once you have this data, it will be easy to target your strategies to your potential customers depending on their tastes and preferences and make them more relatable and memorable.

Make noise about your brand online

But also make sure that your message doesn’t get lost amidst other noises on the internet. Start with social media – share and post content that reflects your business value clearly. A crisp, clear, and unique message on social media platforms will help you attract more visitors who can identify with the message. Posting content isn’t enough, build engagement with various activities that will facilitate two-way communication between you and your potential customers. Conduct contests, quizzes, polls, social cause engagements, and more to incentivize your followers to engage with your brand.

Track customer history and create content around it

Keep a close eye on your customer’s purchase history and search patterns and create compelling content to boost engagement. Use surveys to find out what your customers want and what they would prefer, take their suggestions into account, and exceed customer expectations by creating personalized experiences that your customers would remember for a long time.

While your customers will feel deeply nostalgic about their pre-pandemic lifestyle, you must accept the fact that there will be no quick return to the old ways and this new normal is here to stay. So, strategize to reach out to new target audiences and keep communication channels open with your customers to prepare as we head into uncertain times.

Need more help with engagement strategies? Reach out to the Digital Victors and explore more ways to engage with your visitors.