Make your Website Conversion-ready with these Foolproof tips and tricks

So, you have an excellent website with extraordinary content, but you can’t figure out the right way to optimize and convert. Fret not, that’s why we’re here to help. 

Many digital marketers spend a lot of time and money creating SEO strategies and website designs that may generate a lot of traffic but don’t necessarily result in a conversion. In fact, studies have shown that almost 92% of website visitors aren’t there to buy. However, the issue isn’t if your visitors will convert but if you have put enough effort into nurturing your traffic to the point of conversion.

Try out these simple tips and tricks for website conversion and optimization. 

Identify and define your goals

Before you set out on your website conversion journey, it’s important to set the goals for your website that you want to achieve. Once your website goals are set, all you have to do is evaluate visitor behavior against those goals. 

The common conversion goals for various website pages include:

• Click on links
• Form submissions
• Page visits
• Clicks on elements

Set your goals based on your unique requirements and track visitor behavior so you can design your website optimization strategies accordingly and aim for improved conversions.

A responsive design goes a long way

We live in a time when mobile searches outnumber web searches, which means your potential customers are browsing on mobile devices. Make sure you have a mobile-optimized website with a responsive web design if you’re looking for conversions. According to Google, 62% of website visitors are unlikely to return to a site if they couldn’t access the mobile version. At this point, it’s imperative that your web design works across devices to gain your customers’ confidence.

Easy and seamless navigation

Your potential customers are most likely to leave your site without making a purchase if they can’t find what they are looking for. When designing your website, make sure the navigation is intuitive and user-friendly to boost its usability, prompting visitors to convert. It’s important to remove all bottlenecks in the user experience and make it seamless so that visitors can find what they want and convert immediately.

Test before you go live

Keep testing your website features before your website is live. Check your design, page load times, headlines, CTAs, lead capture forms, testimonials, layouts, and other features to ensure that when your visitor lands on your website, they don’t have to work hard at all to engage with your brand.