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What are the main KPI of digital marketing?
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs. In general for Email MarkeRead more
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs.
In general for Email Marketing: CTR, Open rates, Cost/Conversion, Clicks, Bounce rate, Unsubscribe rate are the main KPIs.
For SEO/SEM: Users, New users, Goal Conversions, CTR, Bounce rate, Avg. sessions etc are main KPIs
See lessHow to do Affiliate Marketing on Amazon?
You need to follow very simple steps to create your affiliate marketing on Amazon. How to Become an Amazon Affiliate Create a website or blog. Navigate to the Amazon Associates homepage and click "Sign Up." Enter your account information. Enter your website address. Enter your preferred store ID. ExRead more
You need to follow very simple steps to create your affiliate marketing on Amazon.
There is no charge to apply, and there is no minimum referral requirement or quota you must reach before earning referral fees with our program. You start earning right away.
What is Affiliate Marketing?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. In other words, Affiliate marRead more
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
In other words, Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
See lessWhat is AI package in Responsys?
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized. Responsys AI Package includes: Intelligent Switch Send Time Optimization (STO) Customer LRead more
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized.
Responsys AI Package includes:
- Intelligent Switch
- Send Time Optimization (STO)
- Customer Lifetime Value (CLV)
- Subject line predictions
- Fatigue Analysis
- Intelligent Audience Selector
See lessIs Off-page SEO still works?
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
Yes, SEO off-page is still very much important for ranking improvement. You need to position your product/services wherever you have an opportunity. Click on this link to learn about Off-page activities.
See lessHow to do remarketing in Google Ads?
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. This video will give you an idea of how you can create a remarketing cRead more
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps.
This video will give you an idea of how you can create a remarketing campaign using Google Ads https://www.youtube.com/watch?v=DmyhreJS37Y
See lessWhat is Throw and catch feature in Responsys? How does it work?
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs. For example: You have sent an email that had 3 categories, men, women, and kids. If someoRead more
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs.
For example: You have sent an email that had 3 categories, men, women, and kids. If someone clicks on Men’s link, next time he will receive men’s related emails. You have another program that is specifically targeting the Men’s section, this can be done by using Throw & Catch feature.
See lessWhat is Holdout Group in Responsys?
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign. The comparison data is available in the Holdout group CED feRead more
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign.
The comparison data is available in the Holdout group CED feed.
Use this activity as a path for an allocation switch, where you specify the percentage of the audience that should not receive a campaign. Example Program:
See lessWhat is Prepare and Send in Responsys?
Responsys's Prepare and Send feature Personalizes and builds email messages ahead of time to ensure that they are ready at the specified time. This is useful when the campaign must be sent at a specific time, such as a flash sale. Prepare Campaign properties Campaign Prepare--the campaign to prepareRead more
Responsys’s Prepare and Send feature Personalizes and builds email messages ahead of time to ensure that they are ready at the specified time. This is useful when the campaign must be sent at a specific time, such as a flash sale.
Prepare Campaign properties
Campaign Prepare–the campaign to prepare. This must be the same campaign specified in the Send Email Campaign activity.
Campaign send time–the time to move the messages to Send Email Campaign or the Timer.
Oracle Responsys: Prepare & Send
How to generate code from Google analytics?
Follow the below steps to generate Google Analytics code: Log in to your Google Analytics account On the bottom left-hand side of the page, click Admin From the left column titled Account, select an account from the dropdown menu From the middle column titled Property, select a property from the droRead more
Follow the below steps to generate Google Analytics code:
I hope this is helpful.
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