Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
You must login to add an answer.
Login with Google
KPI (Key Performance Indicator) is different for different businesses. For example, if you are an e-commerce company your KPI should be Conversions, Cost per conversion, Revenue, etc. For B2B SAAS-based product companies, Unique Open rates, CTR are the most important KPIs.
In general for Email Marketing: CTR, Open rates, Cost/Conversion, Clicks, Bounce rate, Unsubscribe rate are the main KPIs.
For SEO/SEM: Users, New users, Goal Conversions, CTR, Bounce rate, Avg. sessions etc are main KPIs