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What is AI package in Responsys?
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized. Responsys AI Package includes: Intelligent Switch Send Time Optimization (STO) Customer LRead more
Oracle Responsys has built this Artificial Intelligence & they are trying to make it easier for the marketer to take advantage of the learning from AI & ML to make their communication more personalized.
Responsys AI Package includes:
- Intelligent Switch
- Send Time Optimization (STO)
- Customer Lifetime Value (CLV)
- Subject line predictions
- Fatigue Analysis
- Intelligent Audience Selector
See lessWhich is the best Marketing Automation tool for B2B?
There are many B2B tools in the market they are Pardot, Marketo, Eloqua, Hubspot etc,. But my personal preference is Marketo, because it is very user-friendly tool compared with others.
There are many B2B tools in the market they are Pardot, Marketo, Eloqua, Hubspot etc,. But my personal preference is Marketo, because it is very user-friendly tool compared with others.
See lessCan we use STO with Performance Switch in Responsys?
No. Send Time Optimisation (STO) cannot be used together in a same program. The best practice is to create MVT plus STO program.
No. Send Time Optimisation (STO) cannot be used together in a same program. The best practice is to create MVT plus STO program.
See lessWhat is the difference between Oracle Eloqua and Oracle Responsys?
Oracle’s two marketing automation tools are used for different use cases. Oracle Responsys is for B2C customers and Oracle Eloqua is for B2B customers.
Oracle’s two marketing automation tools are used for different use cases. Oracle Responsys is for B2C customers and Oracle Eloqua is for B2B customers.
See lessWhat is Push notification?
Push notifications are messages that can be sent directly to a user's mobile device. They can appear on a lock screen or in the top section of a mobile device and web browser. There are 2 types of push notifications: Mobile Push and Web Push For Mobile push: An app publisher can only send a push notRead more
Push notifications are messages that can be sent directly to a user’s mobile device. They can appear on a lock screen or in the top section of a mobile device and web browser.
There are 2 types of push notifications:
Mobile Push and Web Push
For Mobile push: An app publisher can only send a push notification if the user has their app installed.
For web push: Website’s can only send push notifications.
There are many Marketing automation tools gives these features to businesses to send push notifications. Major players are:
- Oracle Responsys
- Moengage
See lessWhat is Throw and catch feature in Responsys? How does it work?
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs. For example: You have sent an email that had 3 categories, men, women, and kids. If someoRead more
Responsys Throw and Catch feature is a cross-program event, that can be used to re-use common Program paths eliminating the need to rebuild the same logic in the same or different programs.
For example: You have sent an email that had 3 categories, men, women, and kids. If someone clicks on Men’s link, next time he will receive men’s related emails. You have another program that is specifically targeting the Men’s section, this can be done by using Throw & Catch feature.
See lessWhat is Holdout Group in Responsys?
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign. The comparison data is available in the Holdout group CED feRead more
Oracle Responsys has a feature named Holdout group. Which can be used to compare the performance of contacts who received a campaign to those who did not. The Holdout group is the percentage of the audience who do not receive the campaign.
The comparison data is available in the Holdout group CED feed.
Use this activity as a path for an allocation switch, where you specify the percentage of the audience that should not receive a campaign. Example Program:
See lessWhat is Prepare and Send in Responsys?
Responsys's Prepare and Send feature Personalizes and builds email messages ahead of time to ensure that they are ready at the specified time. This is useful when the campaign must be sent at a specific time, such as a flash sale. Prepare Campaign properties Campaign Prepare--the campaign to prepareRead more
Responsys’s Prepare and Send feature Personalizes and builds email messages ahead of time to ensure that they are ready at the specified time. This is useful when the campaign must be sent at a specific time, such as a flash sale.
Prepare Campaign properties
Campaign Prepare–the campaign to prepare. This must be the same campaign specified in the Send Email Campaign activity.
Campaign send time–the time to move the messages to Send Email Campaign or the Timer.
Oracle Responsys: Prepare & Send